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The Storytelling Secret Entrepreneurs Can (Still) Learn From Super Mario Brothers

Storytelling is a shortcut to building quick yet meaningful relationships with users. Super Mario Brothers nailed that.

Storytelling is a shortcut to building quick yet meaningful relationships with users. Super Mario Brothers nailed that.

Growing up, I wasn’t allowed to watch TV or play Nintendo on weekdays. This was a real problem, because of the handful of things that mattered to 8-year-old Brian, saving a fictional princess from an evil turtle named “Bowser” topped the list.

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